Work Package 2
Communication & Dissemination
Partners involved: all
Deliverable 2.1 Conferences/ Info Days
Deliverable 2.2 Promotional Material
Deliverable 2.3 Project’s Results Publication
Deliverable 2.4 Promotion through Internet & Media
Deliverable 2.5 Project Communication Strategy & Plan
Two Conferences will be held. The opening conference will take place in Thessaloniki under the auspices of PB2 (3rd month) and the closing conference will take place in Gevgelja under the auspices of PB4 (24th month). All Partners will participate in the opening conference in order to present the goal of their organization regarding the project implementation as well as the actions which will be implemented by them. Also, every project partner will participate in the closing conference in order to present each organization’s outputs and results. These two conferences aim to disseminate the goal of HEALTH-INFO and familiarize the target groups as well as the general population with the project’s values. Moreover, two Info-days will also be held. The first will take place in Gevgelja under the auspices of PB5 (10th month) and the second Info-day will take place in Thessaloniki under the auspices of LB (17th month). The goal of these Info Days events is to present the HEALTH-INFO project, as well as to ensure widespread dissemination of the Project’s achieved objectives. Via these Info-day events, the audience will be informed about the future project activities so that they can actively participate in them. The wide public participation in these actions will increase the project’s chances of success.
WP2 includes the Promotional Material of the project. Publications such as leaflets, brochures, notebooks and newsletters will be produced in order to communicate the results of the actions to specific audiences (target groups). 4-page brochures will be used in order to inform the general population and especially the project’s target groups regarding the project’s activities. LB will be responsible to create the Brochures’ blueprints (1 blueprint per year) in Greek Language. These blueprints must be in line with the Project’s Communication Strategy, as well as with the “Communication and Visibility Manual” (EC, 2010).
According to the Project Implementation Manual of the INTERREG IPA CBC Programme “Greece – North Macedonia 2014 – 2020”, the consortium must publish at least one booklet/brochure with project results. The Project’s Results Publication will give an overview of what HEALTH-INFO changed from its start to its end. LB is responsible for the drafting of this final publication.
The consortium will also develop a Project Site for the project’s Promotion through Internet and Media. LB’s staff will develop this site that will provide information about the Project, its progress, deliverables and results. Moreover, PB5 and PB6 will prepare video materials from the educational trainings for the target groups and from the medical screenings. These materials will be shared trough the PB5’s web site. PB5 and PB6 will also prepare press releases and information on the project, which will be shared through local media and social media accounts (Facebook, etc.).
Finally, WP2 includes the project’s Communication Strategy and Plan. Project partners are required to dedicate sufficient time and resources to project communication, at all stages of the project development. “Communications” must be understood as a strategic project tool, which contributes to achieving the project’s objectives. Each project is therefore required to develop its own communication strategy, leading to a specific mix of tools and actions, based on what they expect their project to achieve. Furthermore, a Project communication plan will be drafted by the LB containing the Project’s Communication Strategy, Communication Objectives, the Target Groups, Specific Objectives for each target group, Communication Activities’ presentation, Communication Tools’ presentation and Indicators’ presentation.